Media Evaluation
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Thursday, 7 May 2009
Tuesday, 21 April 2009
Comparison to Donnie Brasc
+ The cartoon tiger at the opening of the text introducing the production company. The tiger becomes real and jumps through the ring in the centre of the screen, upon roaring.
+ The use of white font on a black background is also used in Donnie Brasco in order to establish the genre for the rest of the narrative.
+ Donnie Brasco also used location shots in order to reinforce the setting of the text. Thus, helping to engage and guide the audience through the narrative.
Whereas Donnie Brasco used more shots of CU’s, MS’s and ECU’s. This was apparent in the shot after the title sequence where an ECU is used to show the characters eye. Thus, helping to lead into the upcoming scene, whilst establishing that he will become a crucial character within the text.
Whereas, Donnie Brasco used slow pace editing through the majority of the opening sequence in order to dominate the shots to obtain more ‘thrillerness’ rather than action.
+ The use of white font on a black background is also used in Donnie Brasco in order to establish the genre for the rest of the narrative.
+ Donnie Brasco also used location shots in order to reinforce the setting of the text. Thus, helping to engage and guide the audience through the narrative.
Whereas Donnie Brasco used more shots of CU’s, MS’s and ECU’s. This was apparent in the shot after the title sequence where an ECU is used to show the characters eye. Thus, helping to lead into the upcoming scene, whilst establishing that he will become a crucial character within the text.
Whereas, Donnie Brasco used slow pace editing through the majority of the opening sequence in order to dominate the shots to obtain more ‘thrillerness’ rather than action.
Teacher evaluation
GRADE A
+ Demonstrates excellence across most technical aspects
+ The titles are highly effective developing generic/ narrative features through semiotics and colour use.
+ The overall feel of the piece (editing/sound in particular) is engaging fitting the chosen sub-genre.
- the transition between the titles and opening scene is inflective
- titles could have continued to include "producer"/ "director"/ a cross dissolve into an establishing shot would have
better fit the generic codes and conventions.
- some of the animation could have been smoothed out to add a greater degree of polish to the finished artifact.
From the teacher comments in which I received, I feel completely satisfied with the response in which we got. The target for our project was to create an action thriller witholding the generic codes and conventions of that particular sub-genre. From the teacher and group feedback I feel that we have achieved a text that meets the codes and conventions of an action-thriller. In order to further develop our project I feel that the main objective would be to extend the length of our title sequence. Apart from this I feeel l that no major changes would need to be made to extend the quality of our project.
+ Demonstrates excellence across most technical aspects
+ The titles are highly effective developing generic/ narrative features through semiotics and colour use.
+ The overall feel of the piece (editing/sound in particular) is engaging fitting the chosen sub-genre.
- the transition between the titles and opening scene is inflective
- titles could have continued to include "producer"/ "director"/ a cross dissolve into an establishing shot would have
better fit the generic codes and conventions.
- some of the animation could have been smoothed out to add a greater degree of polish to the finished artifact.
From the teacher comments in which I received, I feel completely satisfied with the response in which we got. The target for our project was to create an action thriller witholding the generic codes and conventions of that particular sub-genre. From the teacher and group feedback I feel that we have achieved a text that meets the codes and conventions of an action-thriller. In order to further develop our project I feel that the main objective would be to extend the length of our title sequence. Apart from this I feeel l that no major changes would need to be made to extend the quality of our project.
Group evaluation
In order for our text to be completely analysed, we used a variation of evaulation technqiues. One method in which we used was a group evaluation. This involved watching the text and four groups making brief comments about the positive and negatives of our extract. This feedback contributed to more decisions being made, for example potential improvements.
The feedback included:
- positive= music over titles was really effective and engaging made audience automatically know the henre of the extract.
- positive= animation was relative to genre.
- Improvement= sound over footage could have been more engaging.
- Opening with animatic seemed very professional.
- gun sound very effective
- shot at end could have been more steady.
- shot with cigarette could have been more centralised- came off screen.
- CGI could of had better colours to represent the genre (red, gold, etc)
- shots were unsteady in some
- Overall title sequence was very good, especially "Money" title.
- Very professional
- Costume and casting very good - professional, again
- Title sequence could have lasted longer e.g. director.
From the group feedback in which I recieved, I feel that the overall response was fairly good. This was due to the fact that the positive points outwayed the negatives. Thus, meaning that we successfully gave our audience members the relevant text in which we originally set out to deliver. Many people commented that the overall look of the extract was very "professional". This was reinforced through the CGI sequence in which we implemented at the beginning of the text. By doing this, it gave us an advantage because it kept the audience members engaged and wanting more. Thus, meaning that if we were going to do this project again then we would lengthen the title sequence to satisfy the needs of our target audience.
The feedback included:
- positive= music over titles was really effective and engaging made audience automatically know the henre of the extract.
- positive= animation was relative to genre.
- Improvement= sound over footage could have been more engaging.
- Opening with animatic seemed very professional.
- gun sound very effective
- shot at end could have been more steady.
- shot with cigarette could have been more centralised- came off screen.
- CGI could of had better colours to represent the genre (red, gold, etc)
- shots were unsteady in some
- Overall title sequence was very good, especially "Money" title.
- Very professional
- Costume and casting very good - professional, again
- Title sequence could have lasted longer e.g. director.
From the group feedback in which I recieved, I feel that the overall response was fairly good. This was due to the fact that the positive points outwayed the negatives. Thus, meaning that we successfully gave our audience members the relevant text in which we originally set out to deliver. Many people commented that the overall look of the extract was very "professional". This was reinforced through the CGI sequence in which we implemented at the beginning of the text. By doing this, it gave us an advantage because it kept the audience members engaged and wanting more. Thus, meaning that if we were going to do this project again then we would lengthen the title sequence to satisfy the needs of our target audience.
Tuesday, 7 April 2009
Evaluation questions- first thoughts
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our media product has changed dramatically since the first filming and editing stages. This has been due to the realisation that the codes and coventions of the sub-genre for our text are vitally important for creating the best extract possible. Our CGI footage has become more unique and thus meaning that it could challenge actual media products with similar forms of CGI. The ability to use a variation of shots has improved and we now have learnt to tell a story through the use of mise en scene, sound, camera and editing instead of relying soley on the ability of our actors and the actions in which they present. Overall, the media product has evolved to meet with a high expectation in which we originally challenged upon brainstorming what we were going to do.
2. How does your media product represent particular social groups?
Throughout our thriller text we tried to implement certain social groups to make the narrative of the extract relatable. Originally, we used the difference of class between both characters. However we found that the difference between a James Bond style detective and an English teenager was too abstract for the ideology in which we were trying to create. Therefore we decided to use a James Bond style detective and a formal business man. In order to show the formality of both characters, smart dressed was required.
3.What kind of media institution might distribute your media product and why?
If this extract were to be extended then it could be made into a Hollywood film, this is because the narrative of the sequence is unfinished. Thus meaning that opportunities are available to alter the narrative and make it longer. This extract could be produced by a major Hollywood studio this is due to the similarities in which it shares with other successful action-thrillers, for example Casino Royale and Mission Impossible. Thus, meaning that audience members will accept the extract to see if it differs or is an improvement from other action-thrillers.
4. Who would be the audience for your media product?
As our thriller in-keeps with the codes and conventions of an action thriller it means that the target audience for our product is more widely spread. This is good for generating a high profit and gaining an established film name. Therefore, the target audience for our thriller would be 12+.
5. How did you attract/address your audience?
An engaging opening was delivered to audience members. The title sequence was designed using the Apple MAC. Thus, meaning that as well as footage we also gained at least a one minute sequence that kept the audience intuned with the tone and setting of the text. The non-digetic music was altered many times until it fit most appropriate with the extract. The pace was realistic and yet effective for the action we were trying to portray. The environmnent/ location was suitable for reinforcing the idea of trying to 'find a criminal' (travelling= protagonist travelling with the audience).
6. What have you learnt about technologies from the process of constructing the product?
From the process of creating and filming this two minute extract I have learnt a variation of skills that have contributed to my development in media.
- I know how to use the camera efficiently, using all of the equipment for example tripod.
- I can conduct a variation of shots to the best of my ability, for example still shot, CU, MS, LS, ELS, shot reverse shot
- I am more aware of the programs on the Apple MAC. However I would like to improve my knowledge on programs like Premier Pro so I can do it very effectively.
7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?
From the preliminary task in which I originally conducted I feel that I have progressed to a new level of understanding. Not only do I feel more confident using certain technologies, for example the camera but I have also learnt a variation of other things. I have a clearer understanding about how the four key concepts make up the filming and not just the narrative. I have also learnt that it is not the actors that make up the text it is the filming.
Our media product has changed dramatically since the first filming and editing stages. This has been due to the realisation that the codes and coventions of the sub-genre for our text are vitally important for creating the best extract possible. Our CGI footage has become more unique and thus meaning that it could challenge actual media products with similar forms of CGI. The ability to use a variation of shots has improved and we now have learnt to tell a story through the use of mise en scene, sound, camera and editing instead of relying soley on the ability of our actors and the actions in which they present. Overall, the media product has evolved to meet with a high expectation in which we originally challenged upon brainstorming what we were going to do.
2. How does your media product represent particular social groups?
Throughout our thriller text we tried to implement certain social groups to make the narrative of the extract relatable. Originally, we used the difference of class between both characters. However we found that the difference between a James Bond style detective and an English teenager was too abstract for the ideology in which we were trying to create. Therefore we decided to use a James Bond style detective and a formal business man. In order to show the formality of both characters, smart dressed was required.
3.What kind of media institution might distribute your media product and why?
If this extract were to be extended then it could be made into a Hollywood film, this is because the narrative of the sequence is unfinished. Thus meaning that opportunities are available to alter the narrative and make it longer. This extract could be produced by a major Hollywood studio this is due to the similarities in which it shares with other successful action-thrillers, for example Casino Royale and Mission Impossible. Thus, meaning that audience members will accept the extract to see if it differs or is an improvement from other action-thrillers.
4. Who would be the audience for your media product?
As our thriller in-keeps with the codes and conventions of an action thriller it means that the target audience for our product is more widely spread. This is good for generating a high profit and gaining an established film name. Therefore, the target audience for our thriller would be 12+.
5. How did you attract/address your audience?
An engaging opening was delivered to audience members. The title sequence was designed using the Apple MAC. Thus, meaning that as well as footage we also gained at least a one minute sequence that kept the audience intuned with the tone and setting of the text. The non-digetic music was altered many times until it fit most appropriate with the extract. The pace was realistic and yet effective for the action we were trying to portray. The environmnent/ location was suitable for reinforcing the idea of trying to 'find a criminal' (travelling= protagonist travelling with the audience).
6. What have you learnt about technologies from the process of constructing the product?
From the process of creating and filming this two minute extract I have learnt a variation of skills that have contributed to my development in media.
- I know how to use the camera efficiently, using all of the equipment for example tripod.
- I can conduct a variation of shots to the best of my ability, for example still shot, CU, MS, LS, ELS, shot reverse shot
- I am more aware of the programs on the Apple MAC. However I would like to improve my knowledge on programs like Premier Pro so I can do it very effectively.
7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?
From the preliminary task in which I originally conducted I feel that I have progressed to a new level of understanding. Not only do I feel more confident using certain technologies, for example the camera but I have also learnt a variation of other things. I have a clearer understanding about how the four key concepts make up the filming and not just the narrative. I have also learnt that it is not the actors that make up the text it is the filming.
Tuesday, 31 March 2009
Comparing thriller genres
In class, we watched three different thriller openings so that we could examine the codes and conventions of each text. This enabled us to compare it to our text to distinguish if we were including the right things. Furthermore, it gave our group an inspiration to try and improve and enhance the potential success of our opening.
1. Sixth sense
- Music leads sequence= makes it very slow
- effective sound = getting louder as titles progress
- slow pace= build up= story telling through the use of music
- black and white throughout- reinforcing thriller genre darkness)
- title of film= change in sound
- opening production labels= no sound= introduction to genre is ambiguous
- light= connotations= dark verses light= good verses bad= binary opposite
- slow pace shoot
- cut to show tone changing in the text
- woman getting wine, going into the dark cellar= subvert male
2. The Village
- Production= light= tea bag look= musky
- eery non-diagetic music
- trees= village= environment= surroundings= realistic
- credits= black and white- using nature to set tone
- dominated by black = darkness (thriller)
- sounds like large footsteps= build up
- nice mise en scene= environment= green= subvert
- POV (links to title= union= village) shot from village perspective of man grieving
- cut of falling angel= appears as if a statue is speaking
- shaky camera= emotions= feelings
3. Lady in the water
- black and white
- story feeling= juvenile= cartoons
- break down= complicated story
- editing= moving cartoon clips
- message of narrative told in cartoon
- CU of male= important character
- sound= realism= people taking at once
- characters in background= insignificant
+ music always lasts longer in thriller
= use diagetic sound
+ make own sound effects = layer things up
+ hold shots
+ holding our shots= matts face= train = newspaper
1. Sixth sense
- Music leads sequence= makes it very slow
- effective sound = getting louder as titles progress
- slow pace= build up= story telling through the use of music
- black and white throughout- reinforcing thriller genre darkness)
- title of film= change in sound
- opening production labels= no sound= introduction to genre is ambiguous
- light= connotations= dark verses light= good verses bad= binary opposite
- slow pace shoot
- cut to show tone changing in the text
- woman getting wine, going into the dark cellar= subvert male
2. The Village
- Production= light= tea bag look= musky
- eery non-diagetic music
- trees= village= environment= surroundings= realistic
- credits= black and white- using nature to set tone
- dominated by black = darkness (thriller)
- sounds like large footsteps= build up
- nice mise en scene= environment= green= subvert
- POV (links to title= union= village) shot from village perspective of man grieving
- cut of falling angel= appears as if a statue is speaking
- shaky camera= emotions= feelings
3. Lady in the water
- black and white
- story feeling= juvenile= cartoons
- break down= complicated story
- editing= moving cartoon clips
- message of narrative told in cartoon
- CU of male= important character
- sound= realism= people taking at once
- characters in background= insignificant
+ music always lasts longer in thriller
= use diagetic sound
+ make own sound effects = layer things up
+ hold shots
+ holding our shots= matts face= train = newspaper
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